This classic pub was given an update to bring it in line with the needs of a 21st Century punter.
Making the transition from long-time customer to first time collaborator, Be Friendly worked with owners Kate and Boyd to refresh UR Caffé’s frontage and branding
Custom typography and an unusually bold rainbow colour palette elevates this brand far above the competition.
Be Friendly turned a neglected and depressing thoroughfare into a radiant explosion of abstract art.
Be Friendly worked with the amazing NGO “Asylum Seeker Resource Centre” to rebrand their catering program.
78º is a small batch gin made by Adelaide Hills Distillery. It tastes really good.
Be Friendly pronounces 2014 is ‘The Year of Vietnamese Cuisine’. Rue Saigon celebrates the rise and evolution of Vietnamese street food.
Be Friendly was engaged to re-brand this sushi kiosk and differentiate it in a crowded and largely generic marketplace.
Food glorious food. A super cute activation for Myer Centre Adelaide.
An intricate illustration created for Jamshop. Boldly taking vector artwork into the 3rd dimension.
Upwards and onwards. Bigger and better. “Produce Progress” is a benchmark public artwork, both aesthetically and logistically.
This store on Waymouth Street, Adelaide, is is an eclectic fusion of colour, texture and cultures; Nha Trang meets New York.
At 45 rooms spread over three floors, we believe this is the most comprehensive project of its type in Australia.
Part garment, part social experiment, Be Friendly has mashed up the iconic LA Dodgers logo with the abbreviation SA (South Australia) to create a new identity for Adelaide…
Kumo @ Kumo izakaya, Lygon St. Brunswick East VIC
Branding and packaging for RaeFoods, makers of delicious allergen free muffins in Boston MA.
The East Project, Ebenezer Place Adelaide SA
A prototype table tennis / ping pong table fit for the not-too-distant future. Designed and built at Be Friendly HQ.
iPhone / iPad / laptop / bike skins produced for 3M Japan
Branding and packaging for a monthly curated wine club The Tasting Bench.