Some cities, states and countries are destinations of almost mystical allure. Some are part of the global zeitgeist. Some are brands that inspire allegiance and pride. Adelaide, and South Australia has not traditionally been one of those cities.
But we suspect a cool logo goes a long way to endearing a city to its citizens and visitors alike – ‘I heart NY’, anyone? Part garment, part social experiment, Be Friendly has mashed up the iconic LA Dodgers logo with the abbreviation SA (South Australia) to create a logo you be wear with pride; whether you’re in South Australia, South America, San Andreas or maybe even a place that doesn’t have the initials “SA”.
Available to buy here.