Be Friendly developed this branding and packaging for a monthly curated wine club The Tasting Bench. Our goal was to avoid the old wine clichés while expressing clearly what The Tasting Bench is about to an aesthetically savvy key market.
The twelve sequential multi-coloured dots represent the monthly wine deliveries and also evoke an image of a dozen boxed wines, while the slab serif type creates a visual base, or bench, which forms the basis of the branding and the business. Best of all, the box ingeniously ships four bottles of wine securely; and even allows for the fact the each month the four bottles will most likely be completely different shapes.
Photography by ASB