78º is a small batch gin made by Adelaide Hills Distillery. AHD uses a unique “column and basket” still – which, if you know your gin, is a bit exciting. Head distiller Sacha then goes even more super-gin-nerd and only heats the still to 78.1 degrees, which is the boiling point of alcohol. All of this leads to the most delicious gin and tonics possible.

Be Friendly worked with AHD to create a brand from scratch that sits comfortably in the boutique gin market, but avoids many of the clichés that come with gin packaging (every gin uses botanicals, and we get it already with the drawings of juniper berries!). Sacha is all about the science and craft, and so is the brand.

Bottle Photography by ASB