Be Friendly created this super poppy rendering of Esto’s property for their 2019 Esto Shiraz.
Matt (Be Friendly) and Rob (Esto) were sitting in a very on-trend wine bar and were dismayed by how uniformly boring the majority of wine labels are. Minimalism is cool, but after seeing dozens of almost identical small black logos tastefully applied to a subtly off white label, it gets dull. It’s like every designer was applying for a job at Muji.
So, as Esto is want to do, we did something rather different.
