Be Friendly and Frankie’s are bringing pasta to the fast-casual dining market (and into the 21st century while we’re at it).
Like most people, the founders of what is now called Frankie’s Pasta love pasta. But they don’t love going to outdated and over-priced ristorantes to be treated like s*** by obnoxious wait staff.
Frankie’s mission is to be everyone’s favourite pasta place. Simple.
Be Friendly worked on every aspect of the branding: naming, brand mark, fit-out, packaging, web, social… it’s enough to work up an appetite!
