Be Friendly was commissioned by Jamshop to create this illustration / installation as part of their re-brand.

Based around their line “We Get Customers”, the illustrations reflect the multitude of ways a brand can reach a customer: from print ads to parachutists, high tech to hot dogs.

Jamshop didn’t want a boring digital print – instead preferring a hand-painted piece. Be Friendly decided to go one step further and boldly enter the third dimension. The extruded panels retain the characteristic crispness and clarity of a Be Friendly vector illustration, and when layered up create a statement piece with far more presence and impact than a 2D solution would allow.

Photography by Jonathan VDK