Soonta is a ridiculously delicious and popular Vietnamese take-away store that specialises in BanhMi. For those who are not au fait with Vietnamese cuisine, Banh Mi is what happens when the French introduce baguettes to Vietnam and then the Vietnamese introduce everyone to how many delicious flavours can be stuffed into one roll. And we thank them for it.
Be Friendly was commissioned to refresh the image of two Soonta stores simultaneously. This store on Waymouth Street, Adelaide, is an eclectic blast of colour and texture; a fusion of cultures as symbiotic as a Banh Mi itself. It’s Nha Trang meets New York – a playful mash up of neon signs, bamboo beads and lucky cats.
Photography by Jonathan VDK