In the early days of Be Friendly a small bike shop called Treadly opened a few buildings down the road. This suited Matt very well because he likes riding bikes but is not very good at fixing bikes.

Years later we’re no longer neighbours but we’re still like minds.

When Treadly launched the first folding bike hire scheme in Australia they engaged Be Friendly to work on the brand identity and strategy; and give the shop’s existing branding a tidy up while we were at it.