Unfold Rundle Mall

Be Friendly developed the refreshed visual identity for Adelaide’s most iconic shopping precinct, Rundle Mall, for Cummins & Partners Adelaide.

Custom typography and an unusually bold (even by our standards) rainbow colour palette creates enormous impact and confidently elevates the brand far above the competition.

From C&P, “Unfold Rundle Mall was developed to re-energise the location as a whole by inviting people to explore and “unfold” the many hidden laneways, cafes, bars, shops, shopping centres, arcades, and hundreds of other discoverable sides of Rundle Mall that now contribute to the vibrancy of the precinct”