Esto (2019)

Be Friendly created this super poppy rendering of Esto’s property for their 2019 Esto Shiraz. Matt (Be Friendly) and Rob (Esto) were sitting in a very on-trend wine bar and were dismayed by how uniformly boring the majority of wine labels are. Minimalism is cool, but after seeing dozens of almost identical small black logos […]

Treadly

A punchy brand evolution and extension for our favourite bike store, Treadly.

UR Caffé

Making the transition from long-time customer to first time collaborator, Be Friendly worked with owners Kate and Boyd to refresh UR Caffé’s frontage and branding

Topham Mall

Be Friendly turned a neglected and depressing thoroughfare into a radiant explosion of abstract art.

Food Underground

Food glorious food. A super cute activation for Myer Centre Adelaide.

Jamshop

An intricate illustration created for Jamshop. Boldly taking vector artwork into the 3rd dimension.

3M Japan

iPhone / iPad / laptop / bike skins produced for 3M Japan

Art Burger

The most delicious project Be Friendly has ever worked on. The result of a collaboration with Burger Theory; behold the Be Friendly burger.

Figuring Adelaide Out

An infographic comparing Adelaide to similarly sized cities in Japan, North America and Europe. Produced by Be Friendly for Adelaide Magazine.

Sons of Fuzz

Custom typography and branding for über rad record store and DJ collective, Sons of Fuzz.