Esto (2019)
Be Friendly created this super poppy rendering of Esto’s property for their 2019 Esto Shiraz. Matt (Be Friendly) and Rob (Esto) were sitting in a very on-trend wine bar and were dismayed by how uniformly boring the majority of wine labels are. Minimalism is cool, but after seeing dozens of almost identical small black logos […]
Frankie’s Pasta
We’re bringing pasta to the fast-casual dining segment (and into the 21st century while we’re at it)
Libation Army
“Beer is proof God loves us and wants us to be happy” is a quote famously misattributed to Benjamin Franklin. We don’t really care though, we understand the sentiment and so does Libation Army.
Esto (2016)
Be Friendly worked with the Dean family to rebrand their vineyards and wine. Why a tortoise? Well there is a story to that…
Burger Theory
Building on a long term collaboration with Burger Theory, Be Friendly oversaw the creation – from initial ideas to finished fit-out – of the business’ fourth location.
Soonta – Henley Beach Rd.
This is the third Soonta store Be Friendly has worked on, but the first brand new one.
78º
78º is a small batch gin made by Adelaide Hills Distillery. It tastes really good.
Sushi Chan
Be Friendly was engaged to re-brand this sushi kiosk and differentiate it in a crowded and largely generic marketplace.
RaeFoods
Branding and packaging for RaeFoods, makers of delicious allergen free muffins in Boston MA.
The Tasting Bench
Branding and packaging for a monthly curated wine club The Tasting Bench.
Sons of Fuzz
Custom typography and branding for über rad record store and DJ collective, Sons of Fuzz.