Flavour Logic
After 17 years in the beverage industry, certified cicerone and genuine supertaster, Briony, wanted to launch her consultancy and beer education brand “Flavour Logic”. Be Friendly worked with Briony to create an inviting, fun brand identity and website to promote Briony’s belief that good taste is for everyone.
Esto (2019)
Be Friendly created this super poppy rendering of Esto’s property for their 2019 Esto Shiraz. Matt (Be Friendly) and Rob (Esto) were sitting in a very on-trend wine bar and were dismayed by how uniformly boring the majority of wine labels are. Minimalism is cool, but after seeing dozens of almost identical small black logos […]
Frankie’s Pasta
We’re bringing pasta to the fast-casual dining segment (and into the 21st century while we’re at it)
Libation Army
“Beer is proof God loves us and wants us to be happy” is a quote famously misattributed to Benjamin Franklin. We don’t really care though, we understand the sentiment and so does Libation Army.
Treadly
A punchy brand evolution and extension for our favourite bike store, Treadly.
Saké Society
The here-today-gone-tomorrow Saké Society introduces guests to the joys of Japan’s national drink, in style.
Esto (2016)
Be Friendly worked with the Dean family to rebrand their vineyards and wine. Why a tortoise? Well there is a story to that…
Burger Theory
Building on a long term collaboration with Burger Theory, Be Friendly oversaw the creation – from initial ideas to finished fit-out – of the business’ fourth location.
Soonta – Henley Beach Rd.
This is the third Soonta store Be Friendly has worked on, but the first brand new one.
GOODdays
Good food. Good design. Good friends. These are GOODdays!
Cumberland Arms Hotel
This classic pub was given an update to bring it in line with the needs of a 21st Century punter.
UR Caffé
Making the transition from long-time customer to first time collaborator, Be Friendly worked with owners Kate and Boyd to refresh UR Caffé’s frontage and branding
Unfold Rundle Mall
Custom typography and an unusually bold rainbow colour palette elevates this brand far above the competition.
ASRC Catering
Be Friendly worked with the amazing NGO “Asylum Seeker Resource Centre” to rebrand their catering program.
78º
78º is a small batch gin made by Adelaide Hills Distillery. It tastes really good.
Rue Saigon
Be Friendly pronounces 2014 is ‘The Year of Vietnamese Cuisine’. Rue Saigon celebrates the rise and evolution of Vietnamese street food.
Sushi Chan
Be Friendly was engaged to re-brand this sushi kiosk and differentiate it in a crowded and largely generic marketplace.
Jamshop
An intricate illustration created for Jamshop. Boldly taking vector artwork into the 3rd dimension.
Soonta
This store on Waymouth Street, Adelaide, is is an eclectic fusion of colour, texture and cultures; Nha Trang meets New York.
SA T-shirt
Part garment, part social experiment, Be Friendly has mashed up the iconic LA Dodgers logo with the abbreviation SA (South Australia) to create a new identity for Adelaide…